The Lighter
Side of Twitter
Twitter is more than politics and it’s about time we let people know.
After the grueling 2020 election the sentiment around Twitter was that it was a great place to argue about politics, fight about politics or fight and argue about politics, but not much more. To shift the brand’s perception we created a campaign designed to run on other social media sites and illuminate the lighter side of Twitter by showcasing conversations that cover a spectrum of subject matter.
Twitter has Pets.
Twitter has Space.
Twitter has Games.
Twitter has Food.
Twitter has Travel.
We followed the videos up with a targeted banner campaign that spoke directly to people on other social platforms that showed interest in our specific topics.
